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The first Peanuts ads?

Yesterday, while searching for something else utterly un-Peanuts related, I stumbled across an ad campaign that I don’t think I’d ever heard of before. A series of eight ads for Connecticut Blue Cross ran in newspapers during 1958. By 1958, Peanuts had been used in various commercial ways, like Peanuts …

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A big Peanuts reprint

When I showed off the upcoming Franken-Snoopy items from Hallmark yesterday, I left one out, and it’s a big one — 3000 square inches, to be precise. This blanket is a 50″x60″ reprint of the March 17, 1964 Peanuts strip. I hope they don’t start reprinting all the Sundays like …

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Yes, I got the bloody t-shirt!

The American Red Cross contacts me all the time, with phone calls and emails and the like, asking if I’m ready to give blood again. I donate a pint with reasonable regularity. But this month has been a little nuts, because, while they often have some little thank you gift …

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We just finished one year, and already there’s another one!

Welcome to 2023, AAUGH Blog readers! I hope that everyone has been having fantastic holidays. Here, we had two new pieces of Peanuts statuary enter the house during the holidays. One of them, a gift from Dr. Mrs. The AAUGH Blogger, was a Japanese piece that I had praised in …

Row of Peanuts christmas cards
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I’m dreaming of a Hallmark Christmas

AAUGH Blog reader Michael sent me some pictures from his collection of early Hallmark Peanuts items, which he uses to decorate each Christmas. There are some lovely items in his collection, and the limited pallet they relied on in the early days really does lend itself to a nice display. …

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Brownout

I’ve written before about how there is a modern method of commercial caricaturing that quite often works. Just as Al Hirschfeld could with some sweeping lines capture the key parts of a Broadway actor to make them instantly recognizable while utterly stylized, so too can a Funko Pop version of …

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a Peanuts BOOK item I want

When I was a kid I collected trading cards. I wasn’t big into sports, so I mainly went with Star Wars cards, and things of that ilk. But now, as an adult, there is no joy in that inefficiency of purchasing, buying many, many duplicates en route to getting whatever …

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Peanuts things to put together

My family gave me two Peanuts gifts for the holidays, both from Japan. One is this glow-in-the-dark jigsaw puzzle, That will be assembled on some Sunday morning at a breakfast table with bagels. The other was a full set of six blind-box weather-themed Peanuts dioramas, the Snoopy Weather Terrarium set. …

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Sallying forth into licensing

It has often been discussed that Schulz was reluctant to start licensing Peanuts characters out (in rather stark contrast to what ended up happening.) However, it should be noted that once the licensing had started, there was some coordinated effort. For a blatant example: while Sally had been mentioned in …

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The Constitution has you vote on a Peanuts character

In 1959, the Constitution called upon Americans to vote for a Peanuts character. Now I should note that this isn’t the United States Constitution. Rather, it was the¬†Atlanta Constitution, a popular newspaper. They wanted 25-words-or-less essays on who your favorite Peanuts character was and why. The winning character would get, …