The box office numbers game is, well, a game, and lots of folks playing it seem to have little idea what they’re talking about. Whether a film like The Peanuts Movie is a financial success has to do with a lot more than how much it makes in its first weekend, or even in the US box office as a whole… or even in the world. There’s licensing money. There’s post-theatrical business, as the film makes it to home video and other uses. So the question of whether we get to see The Peanuts Movie 2: Just Who Did You Say Has A Thing For Pig-Pen? as well as the question of whether this will increase worldwide interest in Schulz’s work is not something that any number given today will answer.

But still, $12.1 mill on the first day in the US sounds like a nice chunk of money. That’s a whole lot of nickels going clang in the jar.

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