Peanuts out of the insurance business
- By : Nat
- Category : Schulz/Peanuts news
Several people have contacted me to make sure I know about the announcement that MetLife is dropping their Peanuts license. There were signs that this was coming, and if it’s news it’s only because that license has lasted a ridiculously long time as licenses go. It produced some interesting commercials, and it also produced some odd things, like the political use seen below. While I feel for anyone impacted by the loss of income (after three decades of what I can only assume were substantial payments), this may also free Peanuts up for something else big. Or for nothing… I would have no problem with Peanuts being more about a great work and less about selling product. But still, I’ll miss occasionally having a Snoopy-named-and-decorated blimp sometimes parked overnight in my town.
