Destined to blow up

Upcoming releases

Puffer Jacket Snoopy is a thing… enough of a thing that I’ll be discussing an item that only barely qualifies for this blog (it comes with a book… a tiny book of stickers.) Amazon is now listing for October release a Desktop Inflatable Puffer Jacket Snoopy. It’s one of the Running Press Kids kits, which means a box small enough that it could be a stocking stuffer. Fourteen inches tall and running off of USB power, will this look good? Well, it’s hard to tell from the product shot.

Now, Puffer Jacket Snoopy, in case you missed it, is a thing, a fad, a suddenly popular Peanuts image, which seems like an odd thing tied to a 75 year old property. It was all propelled by social media response to a stuffed Snoopy that was a quickly-sold-out CVS exclusive for Christmas 2023. Since then, he’s quickly been put on shirts, candy tins, you name it.

Here’s just some of the Puffer Jacket Snoopys that you can find on Amazon right now:

Soap dispenser
jigsaw puzzle
sweatshirt
mini-fridge
Funko Pop

How long will this last? Well, I expect the “craze” degree will mellow out with all this product available to meet desires, but I kind of think that it will continue to have a place in the Peanuts product world. There is something cozy and controlled about the image of him lost in the large jacket.

 

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Upcoming releases
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