Snoopy Shows and Lucy Knows!

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Coming to Apple TV+ on August 12 is not just a new season of The Snoopy Show, but also a brand new special. Lucy’s School is a back-to-school-themed special (which might make a little more sense on ad-driven TV — lots of ads for back-to-school stuff need a good family show to run on.) So much for your little eyes to soak up!

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Sealtesting your certainty

A few weeks back, I posted a non-Peanuts ad from 1957 that some people told me they were sure it was Schulz, but others were as certain that it wasn’t. Well, here’s another recent addition to my collection, an ad from 1957; the same image was used for “Sealtest Chocolate …

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Joyce’s gardens

I tend not to write much about the post-divorce life of Schulz’s first wife, Joyce. She deserved a reasonable modicum of privacy. However, in the wake of her recent passing, I thought it worth pointing to something very public that she and Ed Doty (her husband after Sparky) did: They …

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introducing Peanuts characters

In the early days of Peanuts, it may have been a little hard to get to know the characters, because Schulz didn’t often include their names in the strip. Shermy, for example, was the very first Peanuts character to speak in the strip, the only character to talk in the …