Long fordgotten


A post from Hogan’s Alley editor Tom Heintjes reminded me of something that I meant to discuss. As many of you know, in the 1960s, Ford licensed the Peanuts characters to advertise their affordable family car, the Falcon. But I’ve seen some people say that the characters advertised only the Falcon, and that’s not true. Folks who read my book The Peanuts Collection saw a poster that promoted the 1965 Mustang, ’65 being the last year of the Peanuts license. But that, too, is not all.

In late 1964, Ford launched a rental program, the “Ford Rent-A-Car System”. During 1965, they ran several newspaper ads featuring the Charlie Brown, Snoopy, and even Pig-Pen.

(Click to enlarge)

Added later: One thing to think about is how this campaign, focused largely on holidays and events, ended with Thanksgiving ’65… the month before A Charlie Brown Christmas would permanently link holidays and Peanuts in people’s minds.

Peanuts books or by Charles Schulz

I am amused by this ad from the Feb 19, 1965 Newark (Ohio) Advocate offering “Peanuts Books by Charles Schulz”. The first one is a Peanuts book… but not by Schulz, it’s an analysis of Peanuts by Robert Short, although it does include some strips in it. Two by Fours …

Flying into Santa Rosa

If you’re taking a flight to go visit lovely Santa Rosa, California, you will likely be going to the former Santa Rosa Army Airfield, which has long since been rebranded the Charles M. Schulz -Sonoma County Airport. My brother (recently retired as Congress’s expert on military aviation – yes, I …

Snoopy's doghouse with the image of Captain America's shield.
Latest Marvel Cinematic Universe Peanuts reference

For those of you keeping score (and you know who you are… at least I hope you do, because I sure don’t): In the 5th episode of Hawkeye, which was released today, the recording of the song “Christmastime is Here” from the start of A Charlie Brown Christmas is heard. 40 …