Doing a little looking into early promotion of Peanuts, I was amused to find this ad for the Chicago Daily Tribunes that ran in the Davenport, Iowa Democrat And Leader during the first week of the strip’s existence, pushing it as telling the story of “a Boy and his Dog”… which is not an unreasonable description of Peanuts in the longer term, but in this case, the boy they meant was Shermy!