The deluge is rolling in

HorizonThe The Peanuts Movie promotion has been coming on strong for a while, as they build up to sell the movie… and now we’re already starting with the movie being used to sell other things. I just ran into the ad seen here (note, this is not a paid placement), using the movie to sell Horizon snacks and drinks, on the Target website. And speaking of Target, yesterday I was in their toy section and saw the first licensed The Peanuts Movie products I’ve seen out in the wild: two Lego-like “Lite Brix” sets, one of the Peanuts characters at a baseball diamond, the other of Lucy’s lemonade stand. (That’s right, I’ve not got that confused. Her stand is actually selling lemonade, five cents a glass. It’s like someone took Peanuts and removed the humorous thing from it!) Looking around, I see there are at least a couple further Peanuts Movie Lite Brix sets to be found, a school dance scene and a skating pond.

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