Over the years, I’ve seen the Peanuts characters used to advertise or promote a wide range of things – foodstuffs, automobiles, insurance, books, environmentally-friendly lawncare, vacuum cleaners, water parks, and so forth and so on. But this one is, to my eyes, a first.

Taken from Roll Call, which is a newspaper aimed at the lawmaking community in Washington, DC, is this ad promoting the passage of free trade legislation. In some ways, this is understandable – MetLife, who have a major long-term contract to use the Peanuts characters, want these free trade agreements passed so that they can be more competitive offering their insurance products in various foreign markets. But the person who sent this to me seem to be have trouble seeing why Charlie Brown, Snoopy, and friends might be interested in opening up trade.

In response, I sent him this link.

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