{"id":6567,"date":"2021-09-15T13:31:25","date_gmt":"2021-09-15T20:31:25","guid":{"rendered":"http:\/\/aaugh.com\/wordpress\/?p=6567"},"modified":"2021-09-15T13:31:25","modified_gmt":"2021-09-15T20:31:25","slug":"hell-no-kitty","status":"publish","type":"post","link":"https:\/\/aaugh.com\/wordpress\/2021\/09\/hell-no-kitty\/","title":{"rendered":"Hell no, Kitty."},"content":{"rendered":"<p>AAUGH Blog reader \u00c9rico asked if I might comment on something on the Sanrio website, specifically in <a href=\"https:\/\/www.sanrio.co.jp\/english\/corporate\/ir\/message\/\">a message from founder and chairman Shintaro Tsuji<\/a>, which includes this reminiscence:<\/p>\n<blockquote>\n<p class=\"mbEm\">Mr. Schulz cheerfully welcomed these two Japanese men who had suddenly come to visit him, and that was the start of our acquaintance. At that time, Peanuts was a popular syndicated comic strip; Charlie Brown and Lucy were its main characters, while Snoopy, Charlie Brown\u2019s dog, was nothing more than a minor side character.<\/p>\n<p class=\"mbEm\">In Japan, Hello Kitty and My Melody had exploded in popularity, and so Senior Managing Director Ogisu and I told Mr. Schulz, \u201cYour comic will be more popular if you make this dog a main character.\u201d After we talked, Mr. Schulz did indeed make Snoopy a main character, and Woodstock also began making frequent appearances.<\/p>\n<\/blockquote>\n<p>Let&#8217;s do a timeline check here. While this doesn&#8217;t give an exact date for this conversation, it was after Hello Kitty had &#8220;exploded in popularity&#8221;&#8230; and that character was introduced in 1974. Was Snoopy &#8220;nothing more than a minor, side character&#8221; in 1974? Checking just the first month of that year, Snoopy appears in 14 of the 31 strips&#8230; which is two more than Charlie Brown himself. Snoopy had been the title character of strip reprint books since the 1950s&#8230; in fact, off the top of my head, I think it wasn&#8217;t until 1973 that any other Peanuts character besides Snoopy and Charlie Brown was named in the title of a non-Hallmark strip collection. (That third character? Thompson.) By 1974, Snoopy had already had the lead and title role in <em>Snoopy Come Home<\/em>. Snoopy had been used as a mascot by NASA, was popular in stuffed form.<\/p>\n<p>So this looks to be a bit of self-mythologizing. &#8220;As we had predicted, Snoopy became very popular.&#8221; That\u00a0 is like suggesting that people would like chocolate chip cookies you put bits of chocolate in them.<\/p>\n<p>Now. the suggestion would have been much more impressive if he had said that the main character should be Thompson&#8230;<\/p>\n<p><a href=\"http:\/\/aaugh.com\/wordpress\/wp-content\/uploads\/2021\/09\/ThompsonIsInTrouble.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6568 size-full\" src=\"http:\/\/aaugh.com\/wordpress\/wp-content\/uploads\/2021\/09\/ThompsonIsInTrouble.jpg\" alt=\"Cover to the 1973 book Thompson Is in Trouble, Charlie Brown\" width=\"301\" height=\"463\" srcset=\"https:\/\/aaugh.com\/wordpress\/wp-content\/uploads\/2021\/09\/ThompsonIsInTrouble.jpg 301w, https:\/\/aaugh.com\/wordpress\/wp-content\/uploads\/2021\/09\/ThompsonIsInTrouble-195x300.jpg 195w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AAUGH Blog reader \u00c9rico asked if I might comment on something on the Sanrio website, specifically in a message from founder and chairman Shintaro Tsuji, which includes this reminiscence: Mr. Schulz cheerfully welcomed these two Japanese men who had suddenly come to visit him, and that was the start of &hellip; <\/p>\n","protected":false},"author":1,"featured_media":5851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-6567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-questions-answered"],"_links":{"self":[{"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/posts\/6567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/comments?post=6567"}],"version-history":[{"count":0,"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/posts\/6567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/media\/5851"}],"wp:attachment":[{"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/media?parent=6567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/categories?post=6567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aaugh.com\/wordpress\/wp-json\/wp\/v2\/tags?post=6567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}