Sallying forth into licensing


It has often been discussed that Schulz was reluctant to start licensing Peanuts characters out (in rather stark contrast to what ended up happening.) However, it should be noted that once the licensing had started, there was some coordinated effort.

For a blatant example: while Sally had been mentioned in the strip in the spring of 1959, with the announcement of her birth, she was not actually seen until the Sunday, August 23rd, 1959 strip.

The first Sally doll was announced as available in the Tampa Bay Times the following Thursday.

(In pulling up that strip, I noticed the following ad in the ad space bellow it:

That ad musta been there awhile, as the 65th anniversary passed six years ago.)

The Constitution has you vote on a Peanuts character

In 1959, the Constitution called upon Americans to vote for a Peanuts character. Now I should note that this isn’t the United States Constitution. Rather, it was theĀ Atlanta Constitution, a popular newspaper. They wanted 25-words-or-less essays on who your favorite Peanuts character was and why. The winning character would get, …

Happiness should be shared

Here is a never-reprinted Peanuts strip we somehow left out of The Complete Peanuts! That Schulz, what a genius! (The invocation of capitalized “Happiness” in a 1959 ad, well before “Happiness is a warm puppy” was said in the strip and thus linked Peanuts to the happiness theme, may seem …

Now, these four figures would be worth three figures.

I stumbled across the 1959 Baltimore newspaper ad for some of the Hungerford figurines, the original Peanuts toys. Don’t let what looks like a low price fool you– in today’s dollars, the four of them would cost you about $70. (Which, to be fair, is about what you would pay …