There may be ad money better spent
If you go to ToysRUs.com and search for Peanuts, you get a screen like this one, bracketed with ads for The Peanuts Movie – only in theaters.
Of course, The Peanuts Movie left US theaters over 10 months ago, after the last 15 theaters showing it had a final weekend where the average per-screen take was $84. And it hasn’t been only in theaters for over a year, given its release to the home video market.
I’d hate to be the guy who saw this ad and rushed out to the theater to catch a showing!