Good Grief! Snoopy and the Peanuts Gang Are Up for Sale
Snoopy, Charlie Brown, and the Peanuts gang are up for sale. Strawberry Shortcake too
Several people have called my attention to the fact that Iconix, the majority owners of Peanuts Worldwide (the company co-owned by the Schulzes) are looking to sell.
This doesn’t surprise me much. Iconix has done what one tries to do to generate money out of the property, and with them holding ownership we’ve seen a major feature film and new TV work. Once you’ve done that, you have a better sense of the commercial value, and can set a price, leaving it to someone else who thinks they can find more value in it. Another feature film seems unlikely at this point, and the end of the Met Life license can’t have helped ongoing income.
If Peanuts is sold, I hope it finds a home that can treat it as the unique material it is, and not just as a bunch of Snoopy clip art. (Although the Schulz family will continue to own their share of Peanuts Worldwide, and they clearly take their stewardship seriously.)