The online ad that you see here (which is just a copy; you cannot click through on this one and have your insurance needs seen to) reminds me of something that I failed to do at San Diego Comic-Con. The Universal UClick booth had a green screen frame you could stick your head through; they would then take a photo of your head and insert it into any one of several comics, including replacing Charlie Brown’s head with yours in a Peanuts strip (I believe it was a waiting-at-the-movie-ticket-booth gag.)
Online ad placement is generally not story by story; the companies buy blanket groups of ads. I first saw this ad campaign popping up on an article about the Norway camp massacre, which might be an effective reminder about the fleeting nature of life but still felt in bad taste… then again, I can’t think of any good ads to partner with a page about dozens of teenagers getting shot.
